What do data and analytics have to do with your guest experience? Well, just about everything. Paul Gibbons joins The Guest Experience Show to talk about how his company, New Vue Solutions, helps attractions pull multiple sources of data together to bring out insights that are incredibly useful. When you combine all of your revenue streams, mix in your online reviews, and then bring in the weather, you can learn a lot about what’s happening right in front of you, and what you can do about it to make improvements in the future. Paul shares how operators can go deep into the granular details of their business and then pull back to see how they can make operational improvements that will impact both the guest experience and the employee experience. When it comes to friction, Paul shares a common frustration that guests feel when they need to jump through hoops just to accomplish basic and necessary tasks, but when it comes to satisfaction, there are very simple things you can do that have a huge impact, and technology can help you do it better. Additionally, as a business owner who serves attraction operators, Paul works hard to make sure that his “client experience” matches the same standard as the venues’ guest experience.