Lloyd Notley is the Chief Marketing Officer for Escapology, an escape room operator with more than 80 locations worldwide. In this interview, Lloyd walks us through the Escapology experience, and shares how visiting an escape room is a unique activity compared to many other entertainment offerings, because guests are tasked with solving clues and playing games in order to complete the puzzle. Lloyd shares how Escapology has even worked with guests to customize their experience, and in one instance changed the clues so that they would lead to a marriage proposal. Additionally, since an escape room isn’t as repeatable as other types of attractions, Lloyd shares how Escapology influences repeat visitation as well as increases length of stay, and also stresses the importance of resolving service failures while the guest is still onsite, so that no matter what, they leave an advocate.
