Nick DiMatteo is the Chief Games Officer for Fortyfive Games, a firm that focuses on consulting, design, and operations for family entertainment centers, and Nick has patents pending with the plan to launch one of them by the end of 2023. In this interview, Nick shares how family entertainment centers have evolved over time. When you think about bowling centers and movie theaters, most modern venues offer much more than their core offerings of bowling and movies, in the interest of keeping you engaged longer and spending more money. Nick also talks about using data to anticipate guests’ behavior that influences their spending and overall experience, such as positioning kiosks in a game room within close proximity to when guests usually run out of money on their game card. And lastly, Nick discusses the importance of embracing failure, and how it ultimately leads to success.