Kelly Molson is the Managing Director at Rubber Cheese, a digital agency and web design firm for the visitor attractions industry. In this interview, Kelly shares many best practices for engaging guests online and creating a seamless experience that leads to a purchase. Additionally, Kelly talks about the role of user-generated content, and how it can amplify your marketing efforts while simultaneously strengthening the relationship that you have with your guests. Lastly, we cover digital memberships and guest feedback collection, which are both excellent ways to collect high volumes of data and make continuous adjustments to your guest experience.
