Vince Kadlubek is the Founder and Director of Meow Wolf, an immersive art experience with locations in Santa Fe, Las Vegas, and Denver. In this interview, Vince shares how the best guest experience is when people feel familiar with their environment, and can ultimately take full agency over their own experience. To show how this is done, Meow Wolf does not prescribe a path or a route for guests when they enter one of their venues, but rather leaves them to explore and discover on their own. This leads to guests navigating into areas that make them question everything they know and exit with a sense of wonder and curiosity. When asked how other areas of the attractions industry can tap into Meow Wolf’s unique experience delivery, Vince advises that it’s okay for guests to get lost, or for them to stop and take control of the direction they’d like to go. We no longer need to be given the rules and framework for how we want to enjoy our visit because we can figure that out on our own.
