Check out the full writeup here.
Topics discussed in this episode:
Integrating with your customer’s ecosystem
- By forcing their users to use only one software, it was not easy to retain customers who had already built out systems on other platforms. This led them to adopt up to 15 different platforms that Link integrates with, shoring up faith in the Beatport product.
Using segmentation to forecast churn by cohort
- Romain learned that using a broad retention tactic for all customers is not as effective as a calculated winback campaign for individual segments. He noticed usage dropped by streaming fewer and fewer tracks on Link which made it clear a dedicated email to re-engage with the platform was needed.
Retention starts with onboarding
- The best thing you can do upfront is ensure your onboarding is in a good place. Check in with your team weekly and ensure that the tweaks, large or small, are affecting the numbers you are tracking.
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.