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On this week’s episode of the eComm Growth Show, Daniel and Robby chat with Dustin Finkel, CEO of Awakened Foods, which is responsible for Ka-Pop! and Bubba’s Fine Foods. Dustin has a resume you wouldn’t believe.
It’s no exaggeration to say that Dustin is one of the great minds in the CGP space, and he could have nearly any job he wanted in the space. Instead, he chose to lead a startup and grow a new CGP business, relying heavily on eCommerce.
Dustin talks about how Amazon, Email Marketing, and budget allocation has made all the difference - when it comes to absolutely dominating a market, that is. 💪
Shownotes
🤩(3:26) Successfully reimagining popular brands
💸(10:40) Common pitfalls when taking a brand to market
📈(18:16) How much of your budget should you allocate for ad spend?
💪(24:17) Helping other brands
Are you interested in diversifying your marketing strategy?
https://shopanova-and-me.com/apply
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📺 The eComm Growth Show
