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For many creatives, business acumen does not come naturally. They might create some of the most intriguing art, but their business will struggle if they don’t market it well. Stacie Bloomfield, the founder of Gingiber, is an exception.
Stacie was pregnant with her first child, but she and her husband could not afford to decorate a nursery. Drawing from her artistic passions, she created all of the artwork for the walls herself. Her husband encouraged her to sell her artwork on Etsy, and so Gingiber was conceived.
Etsy was new, and Stacie capitalized on what became a booming market. Blogs began to feature her work, and sales started to pile up.
While she had preferred slow growth earlier in her career, paid social ads turned out to be a key piece in pushing her business to the next level.
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📈(7:44) Transitioning from Etsy to her own website
💵(15:50) Diversified revenue streams
🧠(21:44) Finding fulfillment in teaching others
💪(28:31) Running a business as a creative
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📺 The eComm Growth Show
