Description

When the sidewalk slows down, your growth doesn’t have to.

Brittany, Robby, and Danny walk brick and mortar owners through the real path to scaling online without losing the heart of your in-store experience. Brittany shares hard-won lessons from coaching boutiques since 2020, including how owners moved from survival mode to thriving online brands with predictable revenue.

You’ll hear how to turn a store into a brand, define a real client persona, translate your in-person vibe into digital assets, and set up practical systems for inventory, photos, shipping, and weekly drops. The team gets into margins, product selection, and positioning plays that break you out of local price wars and open up national demand.

If you’re proud of your shop but capped by foot traffic, this is your roadmap.

In this episode, you’ll learn:

• Why brick and mortar fluctuations are not a forecast of your online potential
• How to shift from store to brand with clear story, voice, and niche positioning
• A simple way to define your client persona and buy for profitable price windows
• Practical setup for unified inventory, shipping, SOPs, and weekly online drops
• How to protect margins, choose products that scale, and avoid price battles
• A schedule tweak that creates real time for content, launches, and live sales
• Mindset shifts that turn fear of tech into confident, repeatable execution

If your brick and mortar has hit the ceiling, this episode will show you how to break past it and build the version of your business that gives you more freedom, more reach, and more room to grow.

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