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Many small business owners struggle to give up control while trying to grow their businesses. Maybe it’s hiring their first employee to help pack orders, or it might be outsourcing their marketing efforts for the first time. Whatever it might be, holding onto control often plays a crucial role in the success of their business, but at a certain point, it begins to hold them back from scaling.
“I’m in all these Facebook owner groups, and I see over and over again that people are talking about how they don’t want to give up control over this and that.” (12:43)
Growth comes with countless new responsibilities, challenges, and obstacles that require owners’ attention. If the owners aren’t willing to onboard new employees and delegate tasks, they will end up short-changing either their growth-related responsibilities or the day-to-day duties, eventually stagnating the company.
“All business owners have to get to the point where you let go of the things you can let go of and get the help you need because you will not grow on your own. I remember somebody telling me, ‘If it cannot be duplicated, it cannot grow.’” (14:16)
On this week’s episode of the eComm Growth Show, Katie and Johnny Apple join the show to share their experience growing their business, Apple Blvd Boutique. The Apple’s are a classic example of business owners who are reluctant to cede responsibility to employees and agencies in the name of scaling.
🍎 (1:05) Apple Blvd’s formative years
🤝(11:29) Learning to give up control to grow
🚀(14:52) Why Apple Blvd chose Shopanova
📈(20:24) What’s next for Apple Blvd?
Are you interested in diversifying your marketing strategy?
https://shopanova-and-me.com/apply
You can find Apple Blvd at: https://shopappleblvd.com/
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📺 The eComm Growth Show
