Mat sits down with Oscar McMahon, co-founder of Sydney brewery, Young Henrys, as he shares how community, values, and a ‘challenger mindset’ have helped build one of the city's most loved independent companies. From the Inner West music scene to their “Serve the People” ethos, Oscar shares how purpose shows up in hiring, customer service, and business strategy.
Full show notes and links:
https://www.helpscout.com/resources/supportive-podcast/younghenrys/
Listen out for:
(04:16) The birth of craft beer culture and why engagement matters
(06:01) Inner West Sydney: the impact of local culture
(09:05) How a passion for music shaped Oscar’s leadership
(11:04) Lessons from touring bands and applying them to business
(14:09) Every touchpoint matters: holistic customer service
(15:36) Why shared company values come first
(17:16) Making values stick with a self-policing culture
(19:06) Hiring for fit: values vs experience
(22:26) Embracing challenge for genuine growth
(28:30) Human connection beats tech in hospitality
(29:16) Community partnerships and authentic marketing
(33:13) What “Serve the People” really means at Young Henrys
(34:11) Sustainability, B Corp and the innovative algae project
(39:13) Building real customer value beyond transactions
(44:23) Independence vs. challenge: what keeps brands thriving
