The world has become a much smaller place, due in large part to the widespread digital shift that transformed just about every industry. What once felt global in scope now feels distilled at national, regional, and local levels. Everything feels seemingly in the palm of your hand. But the more things change, the more they stay the same, especially in strategic account management. Year after year, we continue to hear that the number one problem SAMs face is aligning internal, organizational challenges with external objectives. And with the increase in globalization, those challenges have only been amplified. Join in as Denise Freier discusses the state and challenges of global SAM execution with Chris Deren, CEO of ClarityCX1 and founder of Clarity Engagement Solutions. Learn the overarching themes that would continue to define strategic account management in 2023 and the years to come.
