Description

Khadijah and Sara discuss the ways marketing is both creative and analytical, influencing human psychology and behaviour, the joys of having a real business impact, ditching business books to become a better storyteller, and the "empathy era."

At Alyce, they're all about the '5 to 9,' or the stuff that makes you a whole person outside of work. A big part of Sara's role is working with customers to really understand who they are as a person, and telling their story.

While at Drift, Sara was straddling the marketing and growth teams on different occasions. The growth team ran very much like a product team, right down to the sprint format.

Her views on marketing as a whole include:

• Benefits of being able to prove that the marketing team isn't just a business's "art department" and that the stickiness comes from being able to prove revenue generation through data
• Smaller startup teams give you a wide lane to be in, and a bigger "box" to put yourself in
• Building a community is more important than ever, and what is impressive today is being a real person and doing things that don't scale in the same way a mass email does

When it came to starting Self Control & Cheese, someone (who later become a guest on the podcast)suggested to Sara that she put her ideas somewhere that she owns them. On LinkedIn, she's big on making posts around career growth and other topics of interest, and she gets a lot of engagement on there. The podcast is just another way of expressing those thoughts alongside her co-host, Bridget.

LINKS

Companies mentioned:

Alyce: alyce.com

Drift: drift.com

Six & Flow: sixandflow.com

Podcasts mentioned:

Self Control & Cheese podcast: https://podcasts.apple.com/ca/podcast/self-control-cheese-shit-no-one-talks-about-at-work/id1529095184

Skimm'd from the Couch podcast: https://podcasts.apple.com/ca/podcast/skimmd-from-the-couch/id1345547675

Books mentioned:

Circe: https://www.amazon.ca/Circe-Madeline-Miller/dp/0316556327/ref=sr_1_1?dchild=1&keywords=cersei+book&qid=1616008437&sr=8-1

Principles of Influence: https://www.amazon.ca/Influence-Practice-Robert-B-Cialdini/dp/0205609996/ref=sr_1_2?dchild=1&keywords=principles+of+influence&qid=1616008460&sr=8-2

Socials:

Alyce on Twitter: https://twitter.com/alycegifts?lang=en

Sara on Twitter: https://twitter.com/sara_pion

Self Control & Cheese on Twitter: https://twitter.com/selfcontrol_chz

Six & Flow on Twitter: https://twitter.com/sixandflow

Khadijah on Twitter: https://twitter.com/KPSixandFlow