We are in the middle of a massive market shift in America, and everyone is holding their money close to their chest. Alyssa Barry, Principal, and Co-Founder of IRLabs, unfolds the strategies she used to build businesses in the tight markets of 2008 and 2009 and what she would do today. Discover the power of having “Champions” in your corner, why your pitch should be 9 minutes long, and how you’re focusing too much on the product and not the money - all this and more on this episode of The RADD Podcast.
Alyssa has over 15-years of investor relations, capital markets and corporate communications experience. An activist by nature, she has raised over $1 billion of capital, led some of Canada’s most successful activism campaigns, managed M&A transactions and enhanced board governance frameworks. She was formerly Head of Strategy – Operations and Communications at Artis REIT, Vice-President of Capital Markets and Communications at Sandpiper Group and Manager, Investor Relations at Amica Mature Lifestyles Inc.
More about irlabs here: https://www.irlabs.ca/
(02:27) How to talk to potential investors
(05:35) The problem with pitch decks
(09:30) 2024 market predictions
(15:00) Return of the employer's market
(16:30) Farms are the future
(27:00) Prioritizing investors
#MarketShift #RaisingCapital #BusinessBuilding #BusinessPitch #AlyssaBarry
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