Retailers big and small are trying to determine how to best reach younger generations. Unfathomable amounts of ink have been spilt trying to define all of the ways that millennials are different from their predecessors. Heather Watson, behavioral designer for the Center for Generational Kinetics, LLC, joins this episode of the podcast to explain the factors that she considers when evaluating why generations behave the way that they do.
We're also joined by Kathy Thomas, Chief Strategy Officer for Half Price Books, who explains why their business continues to thrive while other traditional brick and mortar retailers have struggled.
