On this episode of the Distributor Pubcast, you'll learn:
- Why you should never compare whiskey with a Scotsman.
- How ES Tech Group was started in the office products industry in the UK.
- How independent distributors/dealers were able to escape big box and online retailer competition.
- Four things that independent distributors need to be successful online.
- How to get started with an online channel for your traditional customer base.
- LINK: Paddy mentioned TrackSelling by Max Sacks... Learn more here!
If you haven't done so already, we encourage you to download and read our newest resource from Distributor Marketing University: eComm-Wheel of Growth: a proven methodology for building, launching, and growing a B2B eCommerce website that gets results.
On tap:
Paddy -- Dalwhinnie Winter's Gold
Matt -- Johnnie Walker Black
Dave -- Jameson Black Barrel
