Video Description:
In this episode, we sit down with Chip Carlson, a global leader with deep expertise in international marketing, operations, and business development. Now at the helm of strategy and market expansion at CEMA International LLC, Chip shares how he’s helped companies thrive in the complex world of global commerce—especially within the automotive aftermarket.
We explore his early impact at O'Reilly Auto Parts, where he played a key role in expanding into Latin America, and unpack the strategies that have helped him drive measurable growth across distribution, retail operations, and beyond. From navigating P\&L management to mastering sales forecasting, Chip offers valuable insights into what it takes to lead successfully in today’s interconnected markets.
Tune in for a sharp look at global growth strategies, operational excellence, and how to build sustainable success across borders.
