Stores often wonder: Why do shoppers leave without a purchase? According to Billings, there are four main reasons:
1. Items are out of stock.
2. There’s no one to help.
3. It takes too much time to finalize the shop.
4. It’s too impersonal of an experience.
The solution? RFID. RFID has been shown to improve the out-of-stock problem because it provides real-time stock levels, which is crucial to selling items at the omnichannel level. Additionally, supply management becomes faster with RFID and allows more time for the assistant/employee to help the customer.
Describing use cases, Billings explained how with an RFID loyalty card, a salesperson could gain data on the customer, like purchase history, sizing, and style as soon as they walk in the door.
Billings also described the exciting idea of a smart fitting room retrofitted with RFID technology. “You walk into the fitting room, let’s say the item doesn’t fit…the smart mirrors can show what sizes are available out on the floor,” he explained. “You can click an item and have an employee bring that to you without leaving the room.” Additionally, the room could show different color options on the shopper and accessories that go with the items chosen.
Clearly, this concept would vastly improve the customer experience with its personalization, integration, and efficiency benefits, and Datascan recognizes the exciting new uses of RFID technology.
Find more information about RFID by tuning into the series, visiting Datascan’s website, or connecting with Herb Billings on LinkedIn.
