In this episode of the AppleOne Podcast’s Career Paths series, host Brett Howroyd interviews Arielle Winfield, a dynamic entrepreneur and former Wall Street professional, who transitioned from social influencer to business consultant, content creator, and startup founder.
Arielle shares her journey from managing her blog during college to working at Morgan Stanley, and how her passion for content creation evolved into a consulting business. She breaks down the difference between being a social influencer and a content creator, explaining how influencers primarily promote brands to encourage consumer action, while content creators focus on producing material for the love of it, regardless of social or financial gains.
Listeners learn about Arielle’s unintentional shift into consulting when, after leaving her corporate job to pursue entrepreneurship, she landed her first consulting client through networking. Arielle now provides marketing, communications, and business development services to various companies, leveraging both her lived experiences and her formal education. She emphasizes the importance of networking and understanding client needs to create tailored solutions.
Throughout the conversation, Arielle highlights the freedom and empowerment that comes from no longer focusing on follower counts or social media trends, focusing instead on client satisfaction and delivering value. She offers valuable advice to aspiring entrepreneurs and content creators, encouraging them to take risks, embrace failure as a learning opportunity, and stay true to their passions.
For anyone interested in turning creative passion into a successful business, this episode provides actionable insights and inspiration for navigating the intersection of business and creativity.
Article by MarketScale.
