In this episode of Secured, Mike Monsive reconnects with Idan Koren, EVP of Marketing at Verkada, for an inside look at how the company is redefining its channel strategy, partner experience, and industry influence through innovation and collaboration.
Koren discusses the surge in systems integrators embracing Verkada’s ecosystem — and the frustration felt by former employees who only now realize how efficient Verkada’s model truly is. He explains why these partnerships are essential to scaling cloud physical security, describing resellers as “the capillaries” that extend the company’s reach to every customer touchpoint. Over the past year, Verkada has quintupled its channel marketing investment, accelerating co-marketing programs and improving partner efficiency by as much as threefold.
A key part of that growth is measuring and improving the partner experience. Verkada’s use of Net Promoter Scores (NPS) — for both customers and integrators — helps identify top performers while maintaining accountability for the brand’s reputation. Koren also highlights the company’s plans to expand data-driven feedback loops, including follow-up surveys a year post-installation to ensure long-term satisfaction.
The conversation shifts to Verkada One, the company’s flagship event, where engineers, executives, and partners come together for hands-on collaboration. Koren shares how this year’s conference aims to set a new standard — evolving beyond product demos to focus on thought leadership in cloud physical security, deeper partner integration, and executive networking.
From product innovation to event strategy, Koren’s vision reflects Verkada’s commitment to staying customer-centric while scaling globally. As he puts it, the goal isn’t just to grow — it’s to redefine what partnership and trust look like in the future of connected security.
