Description

The website isn’t dead, it’s evolving into something far more powerful.

In this episode, Avishai Sharon, CEO of Trendemon, joins Adam Kaiser to explore how B2B companies can transform their websites into engines of personalization and buyer engagement. Avishai zooms in on why websites are an underutilized goldmine of signals, how to distinguish between page-level and journey-level personalization, and what it really takes to create an “always-on” experience that adapts to buyers in real time.

He explains how AI and LLM-referred traffic are reshaping digital journeys, why informed visitors convert at higher rates, and what marketers can do to both influence buyer perceptions and educate the engines themselves.

In this conversation, you’ll learn:

• Why the website is still central to buyer engagement and how it’s shifting from static to active role
• The difference between page-level and journey-level personalization, and why the latter matters most for scale
• How to map and segment content assets to align with industries, personas, and buying stages
• Why LLM-referred visitors behave differently and how to optimize their experience

Jump into the conversation:
(00:00) Introducing Avishai Sharon
(01:14) The myth of the dead website
(01:31) Understanding website personalization
(01:56) Leveraging signals for better engagement
(02:46) The role of the website in buyer journeys
(03:40) Challenges and opportunities in signal utilization
(08:41) Page level vs. journey level personalization
(12:00) Mapping content to buyer personas
(14:13) Always-on marketing strategies
(16:36) The impact of AI and LLM traffic
(18:12) Addressing misconceptions and optimizing buyer experience