Do you have a team that supports you in your private practice? Are there other passions in your life that you want to pursue alongside being a therapist? What does it take to create a sustainably successful Canadian private practice?
Passive income and diversifying your income streams is not only a good financial decision for your business, but it also supports you because it provides an outlet for you to explore and develop your hobbies outside of therapy, which can make you a happier and a more successful therapist.
Claire Blakey and I discuss the pros (and some cons) to passive income, and how you can approach this new avenue to make the most of it.
MEET CLAIRE BLAKEY
Claire Blakey, MA, LMFT, PMH-C is a licensed marriage and family therapist in private practice in Santa Barbara, CA. She is the founder of The Flourishing Therapreneur and is passionate about empowering therapists in business and entrepreneurship.
Learn more about Claire on her website and Instagram profile and podcast and practice website.
In this episode:
Consider a team approach to business
As the therapist, there are many things that only you can do. But, as the business owner, there are many aspects to business which can be outsourced to better support you.
By outsourcing some jobs, hiring a team, and surrounding yourself with competent people that can learn and practice the skills outside of the therapy realm you operate in, you can grow your Canadian private practice while also being a therapist.
Create a sustainable Canadian private practice
One of the first steps to creating your Canadian private practice in a sustainable way is to address and unlearn the old behaviours and patterns about what therapy and practices "should" look like.
Are the belief systems that you operate your business from sustaining you in your pursuit of your goals and dreams? If not, then consider doing a deep dive to remove them, and replace them with ones that do.
Your Canadian private practice may be at risk if you:
Claire's marketing advice
Niche in on yourself the same way that you niche in on your ideal clients. Get clear on who you are, who you serve, and how you help them.
Speak directly to your ideal client and focus on three topics or issues that they are currently going through.
If you notice a trend in your client sessions where many of your clients are struggling with similar issues, use that as a link to further connect with more ideal clients.
Diversify your income
Creating passive income and diversifying your income streams is another pillar to creating a sustainable Canadian private practice.
Even though you are a therapist, you are also a human being, and human beings are multi-passionate.
There may be things that you love to do, or can do, that could generate income that supports you while allowing you to develop different aspects of yourself by exploring new hobbies outside of providing therapy.
Connect with me:
Resources mentioned and useful links:
Ep 42: Alison McCleary: Navigating the Journey from Studying to Practicing Therapy | EP 42
Listen to my podcast episode with Helen and Gabbi about working with your principles in your practice
Sign up for my free e-course on How to Start an Online Canadian Private Practice
Jane App (use code FEARLESS for one month free)
Learn more about Claire Blakey on her website, Podcast, Facebook, and Instagram profile
Rate, review, and subscribe to this podcast on Apple Podcasts, Google Podcasts, Stitcher, Spotify, Amazon, and TuneIn
