Social media is here to stay, but it doesn't have to be difficult for you to do.
There are enough people out there with all sorts of skills that you don't have to bootstrap it and do everything – frankly, it's better if you hire out and let someone do what they're good at so that you can focus on providing great therapy!
So, do you want to expand your Canadian private practice by connecting with more of your ideal clients in a way that feels authentic to you and your brand, but you don't know what the first step is? Consider hiring a social media manager.
In this Episode:
Why I hired a social media manager
How I hired my first social media manager
Training my top candidate
What I've learned from this experience
Why I hired a social media manager
In the current marketing environment, social media can be a very useful tool to connect with your ideal clients and spread the word about your Canadian private practice.
However, social media is an investment of both time and energy. If you are running a Canadian private practice, seeing clients, organizing the billing, and all the rest of it, adding being a social media manager on top of your standard duties can be a lot of extra work.
At first, I was worried that it would cost too much to pay someone to manage my socials each month, but I knew that I needed to spend my time where it mattered the most, so I decided to hire someone.
How I hired my first social media manager
I used Indeed to help connect me with potential social media managers. It has different features that can make it easier for you to post, advertise, filter, and find people that you think would best suit your practice and the role that you are looking to fill.
It was important for me that my top candidate had the skills I was looking for and was someone that I felt I would enjoy working with. Luckily, she accepted!
For the social media manager position, I decided to start her off with a training wage for three months and then bump her up to a living wage which gave me time to figure out what her role would be, how it would work, and to train her for the scope of the role.
Training my top candidate
To lay out some foundational steps for myself and for her, I decided that we would first only meet once a month, unlike with my VA whom I meet with once a week.
The main problem that we had to overcome initially was figuring out how long it would take to write, create, and edit the social media posts, especially when my associate and I also had to edit and confirm some information.
Therefore, the new system of editing posts was just to go through me, and I would confirm it, and it would be posted.
What I've learned from this experience
You have to be clear about how many hours you are willing to give each month.
Additionally, you need to streamline the processes so that there aren't too many cooks in the kitchen when it comes to deciding on a post and how to edit it.
This is one thing that you can easily outsource. So, if you are interested in hiring a social media manager, you can always reach out to us!
Connect with me:
Resources Mentioned and Useful Links:
Ep 78: Rebecca Steele: How Raising Your Rates Can Improve the Quality of Your Work | EP 78
Learn more about the tools and deals that I love and use for my Canadian private practice
Article: How to Set Up a Canadian Private Practice Website
Sign up for my free e-course on How to Start an Online Canadian Private Practice
Jane App (use code FEARLESS for one month free)
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