Description

Do you want to explore different ways to market your Canadian private practice while diving into new skills? What are some unique ways to promote your Canadian private practice?

Whether you want to diversify your marketing efforts, develop new interpersonal and business skills, expand your network, and increase connection with your client base, podcasting is a powerful and creative tool that you can utilize! 

I discuss my personal experiences with podcasting for my Canadian private practice and offer you a couple of tips to keep in mind when you give it a go! 

In This Episode:

• Trying something new! 
• Podcasting for my Canadian private practice 
• Pros 
• Cons 

Trying something new!

Doing new things within your marketing plan is not only a great business strategy to keep your Canadian private practice in sync with the times, but they also help you to diversify and level up your skill set and keep things interesting. 

Podcasting for my Canadian private practice 

A podcast is a great, versatile tool that you can use to enhance your marketing efforts, set your practice apart from the rest, offer free resources to your clients, and so much more. 

They can be long-form or short-form, whatever length of audio you need to explain ideas or offer content that is tailored to what your audience needs and to what you want to put out. 

Podcasting, because of the audio, allows you to focus on the content and quality of what you want to say, rather than being focused on "setting the scene" as you might do with creating a video. 

Pros

• Limitless: you can record a conversation with a guest from anywhere in the world! There is software available that lets you record conversations and merge them into one podcast even if you and your guest are on opposite sides of the continent. 
• Simplicity: all you have to focus on is the conversation. You do not have to hassle and fuss with the set and design.
• It's free: offering a podcast is a great way to offer free help to those who need it. 
• SEO boost: your podcast can be published online and link back to your Canadian private practice website, helping to improve and support your growing SEO rankings. 
• Marketing: your growing podcast will greatly support your marketing efforts because it creates new touchpoints for your ideal clients to interact with your content, get to know you, and trust you and your voice – both your physical one and the voice of your brand. 

Cons

• Time-consuming: consider working with podcast "seasons" because it helps you to structure your work into periods of work which then allows periods of rest. Without a structure, you will feel like you always need to be recording, and that can push you to burn out really fast. 
• No Guarantees: there is no guarantee that your podcast will help you to get more clients. So experiment with your ideas by completing a couple of episodes and seeing how it goes. 
• Expensive: you can bootstrap a podcast and do all the work yourself, however, that would be a large expense of money and effort. Consider hiring a professional or a team to outsource the work to, because a podcast is definitely an investment. 
• A client gamble: people might not like what you say, and your podcast could then push people away instead of bringing them in. However, the people that it does bring in were the best fit for you, so that could be a bonus! 

Connect with me:

Instagram

Website 

Resources Mentioned and Useful Links: 

Ep 55: Allison Puryear: Marketing Skills for Canadian Private Practices 

Article: How to Set Up a Canadian Private Practice Website  

Listen to my Canadian private practice journey up until now! 

Sign up for my free e-course on How to Start an Online Canadian Private Practice

Jane App (use code FEARLESS for one month free)

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