Join your host Hermene Hartman as we talk with two women who bought and rebranded two companies, Black Opal & Fashion Fair. These are makeup companies with a full line of products for people with dark skin tones. Cheryl Mayberry McKissack & Desiree Rogers are the entrepreneurs behind this venture and they join us to teach us how to rebrand a brand!
Tune in as they explain how the idea to buy these companies came about, how they acquired the companies and their vision for the future. Cheryl & Desiree explain how they've refreshed and revitalised the brands from the ground up in order to resonate with modern customers. They talk about the challenges of building a fashion business in 2021 & how to create a new digital shopping experience for consumers. This episode is packed full of useful advice and insight for any aspiring entrepreneur or business person.
Guests
Cheryl Mayberry McKissack
https://cherylmayberrymckissack.com/bio2
Desiree Rogers
https://www.linkedin.com/in/desiree-rogers-b2a5b8b
N'DIGO Studio Supported by
The Chicago Community Trust
MacArthur Foundation
The Field Foundation Of Illinois
Special Thanks
Hyatt
Tyronne Stoudemire
Credits
Host/Executive Producer
Hermene Hartman
Technical Producer/Editor
Erik Hammond
Film Company
Associate Producer
Joi Mitchell
Administration
Sylvester Cosby
Sound Editor
Scott Stronach
Intro/Outro Music
Christian Standring - Is There A Doctor In The House
Song is published by Mr.Christian Music (BMI)
Hosted by Ausha. See ausha.co/privacy-policy for more information.
