The old model for financial brands was always based around geography — find your local market and serve it.
These days, there are no local markets…
Only niches.
In this very special episode, I joinMary Wisniewski and Jeffery Kendall to discuss how to harness the power of niche in your financial brand.
We cover:
- Why niche is the new local
- How to build a portfolio of niches
- How to find a niche to target
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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