This week on the podcast, The Millennium Alliance welcomes a partner that brings innovation to the forefront to create digital experiences made to resonate. Jay Erickson, one of the founding partners of Modus and Chief Innovation Officer, shares the importance of a human-centered approach to drive digital transformation, generate new ideas, and solve business problems. With over twenty years of experience, he shares stories of some memorable collaborations with some amazing brands like Gibson, USAA and Sesame to create digital experiences that resonate, delight, perform and transform. Jay also dives into his interesting perspective on brand-to-demand marketing, the challenges organizations are facing, and how innovation is anything but buzzword.
At Modus he also heads up the healthcare practice and has worked with clients from Cleveland Clinic, Ascension, Memorial Sloan Kettering, Pfizer, Amgen, GSK, Johnson & Johnson, Yale New Haven Health and The American Heart Association.
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