Welcome back to Millennium Live, the podcast where we connect with the voices shaping the digital enterprise and we’re gonna be diving into what it really means to build an agile omnichannel strategy — one that goes far beyond buzzwords and delivers true business value. We’re joined by Marcus Lancaster, Head of Ecommerce and Retail Strategy at Quad, a company helping brands remove friction, connect with consumers in meaningful ways, and create those personalized experiences.
As real-time intent becomes increasingly valuable and consumer behaviors shift faster than ever, we’re gonna rely on Marcus to unpack some of the awesome things Quad is doing - like blending online data with offline experiences, and to help marketers rethink insights and move onto what really matters.
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