A nimble, strategy-driven marketing team is no longer a luxury in higher ed, it is a necessity. Dave Gladson shares how Point Loma Nazarene University transformed from a fragmented, decentralized model into a unified marketing structure that has dramatically increased enrollment impact, strengthened team culture, and empowered staff to work with greater autonomy. From shifting budget structures to adopting hybrid work and embracing generative AI, Dave reveals how institutions can build systems that scale and teams that thrive.
🎧 Join us as we discuss:
How Point Loma moved from decentralized chaos to a centralized, strategic marketing model
Why restructuring budgets unlocked a 3.5x increase in enrollment conversion
The realities and rewards of hybrid work in higher ed
Practical ways teams can experiment with AI to accelerate creativity and efficiency
How to build a culture that embraces autonomy, trust, and continuous improvement
🎙️ Inside the Episode
01:31 - What pushed Point Loma to centralize marketing
04:18 - How structural and budget changes reshaped the team
10:18 - Navigating misconceptions about centralized marketing
10:48 - Building a hybrid culture that actually works
19:21 - Why AI excites Dave and how it boosts creativity and efficiency
25:42 - Top advice for leaders restructuring marketing teams
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