Summary
In this conversation, Matt Comber emphasizes the critical need for marketing professionals to focus on financial visibility and return on investment (ROI). He argues that while clicks are important, the ultimate goal should be understanding where money is being spent and how it is returning value. Comber advocates for marketers to enhance their financial skills to better analyze and manage marketing expenditures, ensuring that every agency owner and finance manager has a clear view of their marketing effectiveness.
Chapters
00:32 Building on Past Successes
01:02 Challenges and Solutions in Recruitment Marketing
02:35 The Role of Brand in Recruitment
05:11 Support and Differentiation
08:57 Brand-Led Marketing and Awareness
14:49 Revenue Attribution and Financial Literacy
18:58 Upcoming Products and Innovations
Links to Books, Podcasts, Tools, Events:
Hisham Azouz's podcast
Books
"The Sales Acceleration Formula" by Mark Roberge
https://www.goodreads.com/book/show/24953002-the-sales-acceleration-formula
"Traction" (related to the Entrepreneurial Operating System)
https://www.goodreads.com/book/show/18886376-traction
Social Media and Website Links:
Matt on Linkedin https://www.linkedin.com/in/mattcomber/
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