Listen

Description

It's not a typo! Today, Scott and Caitlin aren't talking about firing employees; they discuss the concept of "firing" your customers.

We all want everyone to love us. In an ideal world, everyone could be a Raving Fan of our brand. But if we try to appeal to everyone, then nobody can truly become a Raving Fan of our brand.

Join Scott and Caitlin in this insightful discussion about how to navigate when to say "no" to customers, and how to cultivate a brand attitude that can truly create Raving Fans.

----------

P.S.: If you're ready to take your learning to the next level, beyond what we can cover in this podcast, then Legendary Brands Academy was made with you in mind. The online program will show you exactly how to transform your brand into a game-changer in your industry. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real-time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com

----------

Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com 

Hosted by Ausha. See ausha.co/privacy-policy for more information.