Description

Legendary brands know their customers. And this isn't just merely about data -- it's about something much more than mere numbers.

Join Scott and Jack as they discuss the key concepts in understanding Customer Insight.

In particular, Scott and Jack discuss:

• Why average brands run on customer data, whereas legendary businesses run on customer insight (and the difference between the two)
• Why defining your brand around your personal perspective and insight halts your progress in creating raving fans
• How to easily apply a very tangible strategy to gain customer insight
• ....and more

Remember: YOUR brand can be legendary too! 

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