In this episode of The Edge Effect, your host, Caroline Crawford, sits down with Mickie Kennedy, the founder and CEO of eReleases, to explore the evolution of press release distribution, the importance of earned media, and strategies for crafting newsworthy press releases. Join us as we explore the art of crafting newsworthy press releases and uncover the secrets to creating value through authentic media campaigns with Mickie Kennedy.
Mickie Kennedy is the founder and CEO of eReleases, a company specializing in tier one press release distribution for small businesses, authors, and startups. With over 25 years of experience in the industry, Mickey has helped numerous clients enhance their visibility and attract media attention through compelling storytelling and data-driven strategies
Don't miss out on this insightful episode filled with practical tips and strategies for leveraging press releases to enhance your brand's visibility and credibility.
Key Takeaways:
00:00:02 - Mickey's background in poetry and transition to the world of press releases.
00:06:52 - Importance of storytelling and finding unique angles in press releases.
00:09:03 - Differentiating between syndication and earned media in press release distribution.
00:17:05 - Strategies for creating impactful press releases, including industry surveys and human interest elements.
00:29:34 - Overcoming imposter syndrome to share authentic and relatable stories in press releases.
00:44:05 - Navigating the landscape of pay-for-play articles and the value of authentic earned media.
Listen to the full episode for more insights from Mickey Kennedy on enhancing visibility through strategic press releases and storytelling.
Follow Mickie:
Learn more about eReleases: https://www.ereleases.com
Follow eReleases on Twitter: https://twitter.com/ereleases
Follow eReleases on Facebook: https://www.facebook.com/ereleases.press.release.distribution
Follow eReleases on Instagram: https://www.instagram.com/ereleasespr/
Follow eReleases on LinkedIn: https://www.linkedin.com/in/publicity/
Helpful Resources:
Download the Free Guide: Cultiveight Your Competitive Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guide
Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com
Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/
Learn more about Cultiveight Communications: www.cultiveightcommunications.com
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