In this episode of The Edge Effect podcast, I’m joined by Devin Lee, a bespoke systems strategist for growing businesses and visionary business owners. We dive into how critical systems are in your business and what systems truly are. She shares more about the evolution of her business and how she went from professional organizer to virtual assistant to OBM and bespoke systems strategist. Devin shares a behind-the-scenes look at her own marketing system and how she repurposes content along with some of her favorite tools.
In this episode, you’ll learn:
Devin's journey and how she got into bespoke systems strategy. (00:56)
What it means to be a systems strategist and why systems are important. (03:23)
The importance of having a system for your marketing when new leads come in. (05:35)
How systems create predictability, accountability, and save time and stress for everyone involved. (06:21)
Devin’s favorite part of systems strategy - creative problem solving. (09:17)
What happens when you implement a system and the needle doesn’t move. (13:04)
No matter what systems you have, marketing is still going to be vulnerable. (15:26)
Doing what you enjoy doing and what is realistic for you in your marketing. (17:18)
The evolution of Devin’s personal marketing and marketing systems. (19:29)
Systems can’t always save you if you don’t enjoy what you’re doing. (24:56)
How Devin created a system for content repurposing. (26:03)
How to narrow your focus and determine what to post. (30:56)
Focusing on adding value, sharing what you love and are most passionate about, and making it fun. (35:03)
The importance of vibing with and having similar values with people. (37:32)
How Devin landed on her brand and infused her personality in it. (38:55)
Where Devin sees her business going in the future. (42:54)
Advice for new business owners and what they should reflect on and implement. (44:22)
What core pillars should be included in a marketing system. (46:41)
Connect with Devin:
LinkedIn: https://www.linkedin.com/in/devinleeostertag/
Instagram: https://www.instagram.com/devinleeobm/
TikTok: https://www.tiktok.com/@devinleeobm
Facebook: https://www.facebook.com/DevinLeeOBM
Website: https://www.devinlee.com/
Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms
Find us on Instagram: https://www.instagram.com/cultiveightcomms/
Visit our website: https://www.cultiveightcommunications.com/
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