In this episode of The Edge Effect podcast, I’m joined by Emily Paulsen, the CEO and founder of Electric Collab, a company that crafts comprehensive brands that are built to last. In this episode, we dive into Emily’s unique perspective on brand stories, brand marketing, the role that you have in your brand, and so much more! Emily shares her perspective on the importance of keeping your brand as the soul of what you do and using storytelling to connect to the human aspect of branding and bring people to your business.
In this episode, you’ll learn:
Emily’s definition of a brand and how to articulate what your brand is. (01:02)
Your brand is a channel that you use to connect to your audience. (01:35)
The difference between a business and a brand. (03:20)
The most valuable part of building a brand. (10:12)
The biggest challenge in building a brand and sharing it. (12:39)
The importance of having an outside perspective on your brand and business. (14:49)
Reflecting on who you are and articulating what your brand stands for. (15:06)
The importance of understanding your ideal client. (18:24)
Amplifying your individuality and speaking your truth through your brand. (25:29)
Using your brand as a playbook in your business and marketing. (26:28)
The components of messaging and visual design in your brand. (28:40)
Emily’s past experiences with big brands and what she learned. (30:52)
Embracing the different angles of storytelling. (36:16)
Driving revenue back to the brand and the tie-in between sales and marketing. (38:39)
Why clarity is invaluable. (43:05)
What has worked in terms of marketing for the Electric Collab brand. (46:18)
Finding the balance of sharing the right things and infusing your personality in your brand and marketing. (51:15)
The role of vulnerability in your brand voice. (55:43)
Intentional stories build human connection. (57:00)
How to determine what to focus on first. (59:27)
Connect with Emily:
LinkedIn: https://www.linkedin.com/in/emily-paulsen-b2a03255/
Instagram: https://www.instagram.com/heyemilypaulsen/
Podcast: https://www.podchaser.com/podcasts/the-gem-club-1902487
Website: https://www.electriccollab.com/
Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms
Find us on Instagram: https://www.instagram.com/cultiveightcomms/
Visit our website: https://www.cultiveightcommunications.com/
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