In this episode of The Edge Effect podcast, I’m joined by Charis Santilli, a Life Balance Coach, speaker, and owner of Charis Your Life who helps high achievers go from Busy to Balanced™ and find lasting inner satisfaction and peace of mind when their external accomplishments leave them unfulfilled. We dive into her origin story and the human story behind her incredible brand.
In this episode, you’ll learn:
Charis’s origin story and how she transitioned to become a Life Balance Coach. (01:12)
How society rewards work addiction. (07:13)
Reconsidering her definition of success by working with a life coach. (09:48)
What her career path looked like, how marketing played a role, and how it evolved. (12:22)
The two frameworks of Charis’s training. (19:03)
How marketing something creates a new opportunity for others to connect with you. (23:14)
Deciding when it’s time to do things with your messaging and brand to get other people’s attention and emotional buy-in quickly versus when you need to do something different than the norm. (26:52)
How to break down fears of doing things in marketing that aren’t aligned or that you're not comfortable with. (30:08)
Balance isn’t about managing your time, but managing how you feel. (32:32)
Tweaking your message when sharing content across platforms to appeal to different audiences. (37:48)
Not straying too far from your brand and letting your personality shine through. (39:28)
Making things simple in your marketing. (45:07)
How long it took to build momentum and traction. (46:31)
Recommitting to what you have control over. (51:30)
The power of hidden momentum in marketing. (54:40)
Website: https://charisyourlife.com
Get the free training: https://www.charisyourlife.com/video
Instagram: https://www.instagram.com/charisyourlife/
Facebook: https://charisyourlife.com/facebook
LinkedIn: https://www.linkedin.com/in/charisyourlife/
YouTube: https://www.youtube.com/channel/UCctBlLUfrWWq4UHkA-Q8GSg
Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms
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Visit our website: https://www.cultiveightcommunications.com/
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