In this week's episode of The Edge Effect, your host Caroline Crawford emphasizes the importance of involving marketing early in business development discussions. By treating marketing as a partner and advisor, businesses can leverage its ability to distill complex ideas, enhance products, and create strong emotional connections with customers.
Join Caroline on The Edge Effect as she continues to unravel the challenges of branding and marketing through the lens of human stories. Embrace the edge, stay true to your story, and make a difference in your business endeavors.
Key Takeaways:
00:00-00:00:44: Introduction to the importance of involving marketing early in business discussions.
00:44-00:09:41: Exploring how marketing can serve as a gut check for new product development and business strategy.
09:41-00:19:48: Discussing the misconception of blaming marketing for all problems and the need to involve marketing in deeper business strategy discussions.
19:48-00:26:58: Encouraging businesses to give marketing a seat at the table, involve them in strategic conversations, and view them as a true partner in business development.
Other Helpful Resources:
Download the Free Workbook: Investing in Marketing: A Guide to Making Smart Decisions
Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com
Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/
Learn more about Cultiveight Communications: www.cultiveightcomms.com
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