In this week's episode of The Edge Effect, Caroline Crawford speaks with Chris McNeil, founder and CEO of Thought Inc. Together, they explore the concept of strategic thought leadership in marketing and business success. Strategic thought leadership goes beyond being an expert in a field; it involves intentionally guiding audiences to see things in a new light, empowering them with innovative ideas and perspectives.
Key Takeaways:
The Concept of Thought Leadership in Marketing (15:14 - 19:59)
Leveraging AI to organize unique ideas and generate impactful content. (39:20-39:31)
The importance of challenging conventional thinking to embrace strategic thought leadership. (40:03-40:46)
Creating content that serves and empowers the audience, leading to organic growth. (00:47:08-00:47:18)
More From Chris:
Follow Thought leadership Studio Podcast on X: @ThtLdrshpStudio
Follow Chris on X: @MentalGameOfBiz (me)
Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-mcneil-chs/
ThoughtLeadershipStudio.com (podcast)
Free eBook:Marketers’ Guide to Strategic Thought Leadership https://Thaut.io/Guide
Learn more about Chris's upcoming book: https://StrategicThoughtLeadership.com
Other Helpful Resources:
Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop
Free Resource: Download 3 Steps to Cultivate Your Competitive Edge
Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com
Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/
Learn more about Cultiveight Communications: www.cultiveightcommunications.com
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