In this episode of The Edge Effect, your host Caroline Crawford welcomes Kalyana "Yanna" Williams, a visionary founder and She-E-O of three innovative companies, including Dear Diary, Spill It Beans, and the Group Chat Social Club. Yanna shares her inspiring journey from a background in animal science to entrepreneurship, driven by her passion for making a difference and empowering Black girls and women.
This episode explores Yana's approach to business success, emphasizing personal agency, resilience, and the importance of impact-focused endeavors. Yana's commitment to authenticity and mission alignment shines through in her branding and marketing strategies, showcasing the balance between professionalism and personal authenticity.
Key Takeaways:
The importance of personal agency in shaping one's life and overcoming barriers, regardless of external circumstances (00:17:11-00:21:54)
How businesses and nonprofits can develop sustainable programs, clarify their mission, and ensure financial viability (00:24:02-00:29:11)
The importance of authenticity and mission-driven work to prioritize impact over profit (00:29:11-00:31:39).
Marketing strategies that revolves around authenticity and aligning a personal brand that caters to different target audiences (00:42:55-00:45:02)
More from Yanna
Dear Diary:
The Group Chat Social Club:
Website: https://thegroupchatsocialclub.com
Instagram: https://www.instagram.com/thegroupchatsocialclub/
LinkedIn: https://www.linkedin.com/company/the-group-chat-social-club/about/?viewAsMember=true
Other Helpful Resources
Download the Free Guide: Cultiveight Your Competitve Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guide
Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com
Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/
Learn more about Cultiveight Communications: www.cultiveightcomms.com
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