In this episode of The Edge Effect podcast, I’m joined by Caroline Malloy, a historian, Book Coach, and the owner of The Write Malloy. Caroline helps women who dream of writing non-fiction, but have been held back from success in the past. We dive into all things Book Coaching and how Caroline got so clear in her messaging and in who she helps.
In this episode, you’ll learn:
What non-fiction writing really is from a Book Coaching standpoint. (00:47)
What inspires people to write in this non-fiction style. (02:31)
Why Caroline chose the medium of a book to focus on in her coaching. (03:58)
What a Book Coach is and what they do. (05:40)
Why Caroline chose to focus on helping women in the non-fiction space. (09:12)
Why it’s rare to see women sharing in these mediums and showing up as authorities. (11:40)
Overcoming imposter syndrome that is holding you back from writing a book. (15:09)
Remembering your story and why you are the authority. (18:00)
Caroline’s journey to finding her own authority as a coach. (19:08)
Going through the process of recognizing who you are meant to serve and narrowing your focus. (24:15)
Finding authenticity by tightening your messaging for your ideal client. (26:58)
Overcoming the fear of only speaking to a small group of people. (29:16)
Finding your unique authenticity in the book writing space. (35:00)
Holding onto your voice in book writing and in marketing. (37:47)
Bridging the gap from using your unique voice freely and getting too much in your head when writing. (39:10)
What Caroline has wanted to instill in The Write Malloy brand. (42:04)
Finding the limitations your audience may be feeling. (47:16)
The biggest challenges Caroline has faced in business. (48:48)
How being present is brand awareness. (50:32)
Caroline’s vision for The Write Malloy. (51:45)
Caroline’s advice for those who envision themselves writing a book. (53:40)
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