In this episode of The Edge Effect podcast, I’m joined by Virginia Frischorn, the CEO and founder of Partytrick, a tech platform built to disrupt the event industry, helping to make planning and executing highly curated events accessible and convenient for everyone. We dive into the human story behind the brand and the brand essence of Partytrick. Virginia’s greatest passion is creating amazing experiences to elevate the everyday, which is exactly what Partytrick aims to do!
In this episode, you’ll learn:
How Virginia got into the events industry. (00:56)
How Virginia’s career has evolved over the years. (04:12)
The importance of preserving brand integrity. (07:59)
The three core competencies of events. (09:50)
How Partytrick came to be. (11:02)
What Partytrick is at its core. (12:17)
The inspiration and vision behind Partytrick’s branding and name. (16:48)
Navigating the tech platform and accessing content in Partytrick. (20:13)
Creating custom content for customers based on their needs. (21:34)
How Partytrick markets its unique experience and who they serve. (25:50)
What works when educating consumers on the product right now. (28:30)
What drew Virginia to specific marketing platforms. (29:40)
The cost of acquisition and using paid ads vs organic content. (30:59)
Being intentional in your marketing and touchpoints with a marketing strategy. (33:16)
Being strategic with the type of content on each platform. (35:29)
Virginia’s rollout plan for communicating the brand. (37:00)
How Virginia’s previous businesses impacted how Partytrick was rolled out. (39:10)
The most fun part of starting this new brand. ((40:45)
The most challenging part of launching and marketing Partytrick. (42:09)
The importance of listening to feedback and going where the market tells you. (43:44)
If you are inspired by this episode to create and host your own memorable events, you can check out Partytrick and get a 4-month free membership using the code CULTIVEIGHT, courtesy of Virginia and the Partytrick team.
Connect with Virginia:
LinkedIn: https://www.linkedin.com/in/virginiatfrischkorn/
Instagram: https://www.instagram.com/partytrick/
Facebook: https://www.facebook.com/partytrickofficial
Pinterest: https://www.pinterest.com/partytrick_
TikTok: https://www.tiktok.com/@partytrick_
Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms
Find us on Instagram: https://www.instagram.com/cultiveightcomms/
Visit our website: https://www.cultiveightcommunications.com/
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