Should you copy what other successful podcasters do, or blaze your own trail—and does paying attention to others really help you find your unique voice? David breaks it down in this episode of Build a Big Podcast ...
Big Ideas in This Episode
How "pay attention to others" triggers creative envy
Ignore the rules ... why breaking them brings power
Don't copy Rogan: fame's unfair advantage exposed
Secret signal: Why listeners follow the herd
The hidden danger of "famous microphone" obsession
Seduced by conversation: media events as social status
Elevate your voice by understanding audience desires
Why You Should Listen
The hidden shortcut top podcasters use to "find their voice" and leave silent competitors choking in the dust
Why copying what celebrity podcasters do kills your growth ... and a trick for using their moves to your advantage
How to piggyback on what the world's already obsessed with so your podcast instantly commands attention
The dirty little secret about the "status quo" nobody tells podcasters ... and how ignoring it lets you break out of obscurity
The simple listening habit that quietly separates six-figure hosts from the wannabes scrambling for scraps
Why blindly imitating best practices from the radio elite could sabotage your show ... unless you spot this ONE glaring flaw
The jaw-dropping mic blunder major TV hosts make ... and how fixing it gives you the irresistible sound of authority
How to "read the crowd" like a showbiz king, so your episodes tap into the primal urges listeners can't resist
The TRUTH about why people listen to Joe Rogan ... and how to lure their audience without selling your soul
How to tap into the envy and herd mentality swirling around trending topics ... and ride it to effortless downloads
The sneaky marketing tactic to find out exactly what the world wants (and shove your podcast to the front of the line)
Why listening to conversation leaders is your backdoor to mass influence (and how to worm your way into the talk of the town)
The shocking reason great podcasts fail to get noticed ... and what you must do differently, starting today
How to spot whether a "pro" podcaster is faking it (and the secret power move that makes you bulletproof)
The power play for turning casual listeners into die-hard fans who'll gladly spend money to enter your world
Episode Timestamps
[00:01:14] Why paying attention to others might be overrated ... and David's challenge to the status quo for podcasters
[00:02:12] The surprising truth about what it really takes to "speak to the world" through your podcast
[00:03:03] The ESPN sports channel mic mistake: How broadcast pros get it totally wrong (and what podcasters can learn)
[00:03:34] Why copying famous podcasters' techniques could hurt you ... instead of help you
[00:04:22] The hidden advantage of reality TV and traditional media for creators (and what you can do if you don't have it)
[00:05:12] The real reason people join trends even when the content doesn't interest them
[00:05:31] Why "Atlas Shrugged" is a masterclass in conversational marketing (despite its flaws)
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
