Thinking about doing a co-hosted podcast? Want to make your co-hosted podcast better? This episode of Build a Big Podcast is for you!
Most people who listen to Build a Big Podcast are familiar with Dave Jackson from School of Podcasting. And if you know School of Podcasting, you may know another podcast with Dave Jackson, Ask the Podcast Coach.
Jim Collison co-hosts Ask the Podcast Coach.
Jim Collison is a seasoned podcaster and technology enthusiast also known for his involvement with Gallup, helping individuals and organizations maximize their potential through strengths-based development.
I've brought him on Build a Big Podcast to talk about co-hosting ... and we go deep.
We talk about:
The Value of Co-Hosting
David Hooper's Preference: Believes co-hosting leads to a more relaxed and comfortable listening experience
Jim Collison's Perspective: Emphasizes being genuine, consistent, and the significance of practice in co-hosting
Evolution of Ask the Podcast Coach
Development of Inside Jokes and Consistent Elements: Examples of elements that engage the audience and foster community
Use of Audio vs. Video: Discussing the pros and cons of each medium
Acknowledging and Involving the Audience: Importance of making the audience a part of the show
Motivation and Rewards in Podcasting Partnerships
Financial and Non-Financial Rewards: Discussing sponsorships, super chats, and Patreon
Recognition and Matching Effort to Rewards: Ensuring the work matches the recognition and rewards
Secondary Payoffs: Importance of non-financial incentives like community and recognition
Financial Incentives Debate: The discussion on how financial accountability can motivate quality
Reflections and Learnings from the Past
Jim Collison's Reflections: Would not change anything about his podcasting journey
David Hooper's Comparison: Compares relationships to co-hosting experiences
Importance and Dynamics of Co-Hosting
Comparison to Ballroom Dancing: Co-hosting dynamics where one leads and one follows
Role of the Co-Host: Jim's role compared to Ed McMahon or Robin Quivers
Impact of Different Co-Hosts: How different individuals change the show's dynamics
Interviewing and Interacting with Guests: Comparing regular co-hosts to unknown guests
Handling Live Shows and Audience Interactions
Impact of Live Shows: Similarity to live medical procedures
Missing Co-Hosts and Audience Energy: Importance of interactions and the dynamic it brings
Challenges of Podcasting: Lack of instant feedback and uncertainty about audience reach
Show Preparation Approaches
Spontaneous vs. Structured Topics: Preferences for episode podcast episode preparation
Maintaining Freshness and Inspiration: Strategies to keep the podcast engaging over time
Finding and Testing Good Co-Hosts
Appreciation for Co-Hosts: Expressing admiration for each other's dedication and enthusiasm
Random Opportunity and Active Pursuit: Combination of luck and effort in finding a good co-host
Compatibility and Trial Periods: Advice for assessing co-host compatibility
Managing Chat Rooms and Audience Conduct
Handling Negative Behavior: Challenges of managing chat rooms
Role of Controversy: The impact and limits of controversial topics
Diversity in Podcasting
Diverse Guests and Perspectives: Importance of gender, sexual orientation, and varied viewpoints
Challenges in Achieving Diversity: Overcoming the lack of diversity in certain spaces
Podcasting Responsibilities and Rewards
Host vs. Co-Host Roles: Discussing the different responsibilities and rewards involved
Strong Partnerships: The importance of support in partnerships
Establishing Clear Co-Hosting Agreements
Benefits and Challenges: Long-term co-hosting agreements and interview format limitations
Monologue Podcasts: Why they may lack appeal
Finding a Great Co-Host: Importance of clear agreements and proactive searching
Experimentation and Fun in Podcasting
Happy Accidents and Sponsorships: Example of successful segments like the "sponsored coffee pour"
Audience Feedback and Trends: Importance of paying attention to audience interactions and chat room dynamics
Episode Timestamps:
00:00 Discussion with Jim Collison about co-hosted podcasts
10:37 Podcasters should know it's normal to evolve
11:21 Pay attention to show moments, find "gold"
18:46 Issue of working with controversial co-hosts
26:12 Being a good co-host
28:10 Interesting aspects of Ask the Podcast Coach
32:06 Radio vs podcasting formats
37:21 Remote communication forces active listening, despite limitations
46:19 Relationships bring joy and contentment (and how to have more of this)
51:05 A busy co-host
56:32 Considering paying guests for better performance in interviews?
01:01:36 Tips for successful podcast co-hosting and monetization.
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