The slogan at McArthur's Bakery is great mission, even better food. The bakery has been a St. Louis staple since the 1950s, but it almost ceased to exist. That's where Scott Rinaberger came in. He calls himself a serial entrepreneur, and he saw an opportunity when the beloved bakery went up for sale. To ensure its survival, changes has to be made. The historic nature of the business didn't work in today's climate. Now there are two locations, one in South County and a sister spot called Pioneer Bakery in Kirkwood. It's a mission-based business concept where they employ workers with intellectual disabilities. The same mission led to the creation of Smiley Face Cookie Company and a new endeavor and expansion you’ll hear more about in this episode. Scott joined us to talk about the path he took to get him here and how the ingredient to success isn't always obvious.
