Paul Smith is one of the world’s leading experts in business storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of several books including The 10 Stories Great Leaders Tell, Sell with a Story, Lead with a Story, Parenting with a Story. Paul holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company.
Inside This Episode
Why Storytelling Works
Why Emotions Drive Good Decision-Making
How to use stories every day
What’s Your Company Story?
An Example of a Founding Story
Top 10 Stories Leaders Must Tell
How Stories Create Culture
Common Storytelling Mistakes
How to Start a Story So People Listen
Why Telling Stories Is Better Than Giving Advice
Keep It Short & Sweet
Using Questions to Customize and Create Stories
If Not Now, When?
Links:
Website: www.leadwithastory.com
LinkedIn https://www.linkedin.com/in/smithpa9/
Twitter: @LeadWithAStory
Paul's Book Page on Amazon