12 Hats Radio hits the road to Joondalup, for a catch-up with Dr Violetta Wilk from the School of Business and Law, ECU. Here the discussion is on co-creation, the state of social media and her research into Online Brand Advocacy (OVA). Copy of Dr Wilk's article can be found here:
https://theconversation.com/how-a-humble-perth-boathouse-became-australias-most-unlikely-tourist-attraction-119079
This episode features a snippet of the interview due to the sensitive nature of some of the content. The full interview can be accessed by Patreon supporters along with with other bonus subscribers only episodes. Support your local podcasters and become a Patron today! Subscriptions start as little as $5 per month go to https://www.patreon.com/12hatsmedia
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