This is a Solo Show, which is a bit like me coaching you directly.
In this mini-series I’m going to give you exact tools to improve your messaging. You want that because super clear messaging can change your whole business for the better.
But it can be a very confusing topic because it’s often taught in a complex way. Today, we’ll start with the basics and then refine your Position - your core beliefs. Don’t worry - it’s quick and simple.
In the next, we’ll dive into Avatar Pain + how to research it. Then we’ll bring it all together in fresh core messaging which you can use to improve your copy, ads, socials, even briefing staff.
So today, we start with getting you clear on your Fundamental Business Position + your Main Product Position. Listen to the whole show to learn why this is important + how to do the work. Then come back here for a reminder of the questions to work on.
Your aim is to get both position statements down to 2 very short sentences that describe what your business does better than anyone + why that’s important.
Be strict with yourself + work on your sentences till they’re no more than 5 or 6 words long. This will force you to be very clear in your thinking. Remember no-one but you will ever see this (unlike your messaging which your clients will see).
Fundamental Business Position:
+ This is a fundamental belief you have – your client will never see it
+ Keep working till it’s very short – ideally 5 words – no more than 7
+ It can be bold or obnoxious, but it must feel true about you + your biz
+ No more than 2 Fundamental sentences
Main Product Position:
+ Now do the same but for your main product or service line
+ Just do it for one product right now
Result:
When you’re finished, you’ll have 4 very short sentences – 2 for your business + 2 for your product. Remember, it’s ok to come back + refine them over time.
Look for more shows in this series:
#1: Positioning – this episode
Get super clear on what your business does better than anyone + why that’s important to your client.
#2: Avatar’s Pain
Understand your avatar’s pain – this is crucial for tailoring your messaging and offerings to meet their needs.
#3: Core Messaging
Here we’ll bring it all together to create a refreshed Core Message for your business.
Previous Solo Show mentioned in this episode:
Free Up Your Time and Get More Done: Use Stacking
This episode is part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month.
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If you’d like my help with your Business go to www.lizscully.com/endlessClients
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