Description

In this episode of Designers and Builders Podcast, host Alyssa Olson speaks with Joshua Seyfried, a landscape architect and founder of Studio Seyfried. 

They discuss Joshua's journey from growing up on a farm in Michigan to navigating the complexities of landscape architecture and urban design. Joshua shares insights on the challenges of starting a new business, the importance of building relationships in a new market, and the emotional toll of entrepreneurship. 

He emphasizes the need for curiosity and adaptability in the field, as well as the significance of understanding local context when translating extensive experience to a new environment. 

The conversation highlights the unique aspects of landscape architecture and the ongoing journey of professional growth.

Takeaways

• Starting a new firm during a market downturn presents unique challenges and requires emotional resilience.
• Networking and building relationships are crucial for business development, especially when entering new markets.
• Curiosity drives success and innovation in landscape architecture and career advancement.
• Understanding local context is vital for translating experience to new markets and environments.
• The transition between related fields (like architecture to landscape architecture) can be 

Chapters 

00:00 Introduction to Landscape Architecture and Personal Journey 

05:57 The Evolution of Landscape Architecture 

11:41 Navigating Career Challenges and Opportunities 

17:33 Starting a New Venture: Studio Seyfried 

23:43 Building Relationships and Business Development 

29:26 Navigating Development Challenges in the Pacific Northwest 

31:32 The Long Road to Business Success 

33:44 Understanding the Reality of Business Failures 

36:39 The Importance of Financial Backing 

38:05 Building Relationships for Business Growth 

39:38 Emotional Toll of Running a Business 

41:57 Managing Expectations and Emotions 

45:11 The Role of Curiosity in Career Development 

50:04 Translating Experience to New Markets 

53:32 The Complexity of Urban Design and Business Acumen

The Designers and Builders Podcast shares stories from industry leaders transforming the world of design and construction — covering behind-the-scenes insights, real-world strategies, and the trends shaping the future of the industry.

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You can connect with Josh at:

https://www.studioseyfried.com/about