Have you ever done something the wrong way for years and then it’s only after a deep discussion did you realize your mistake.
This recently happened to me at the Craft and Commerce conference. I was explaining how I help my clients dig into the things that gets them stuck and create systems to get better results.
As I was explaining what I did for my clients he asked, “So you create SOPs (standard operating procedures) for people?”
I smiled.
“”Yes! That’s exactly what I do!”
I never thought to use that phrase. I was trying so hard to create my own brand I was missing the mark.
Then I decided to use that phrase with someone else at a conference and she was like.
“I help small business owners create SOP’s so they save time and money.
That’s exactly what I need!
Boom!
The branding shift changed how people saw me.
Why didn’t I think of this sooner?
As you probably know I started to beat myself up.
I asked myself…
Why didn’t I think of this sooner?
How could I be so stupid?
Why did it take me so…
Then my Dig to Fly practice questions kicked in.
I shouldn’t expect myself to know exactly the best way to describe how I help others.
These things take time.
Instead of wasting time I can look for opportunities. As I laid in my bed and looked at the white ceiling.
The opportunities are immense.
I can help a lot of struggling business owners and team managers create SOPs to help them save time and money.
Now I have a clear way to describe how I help people. This was a huge breakthrough for me.
I feel like I’m floating right now.
Before I sign off I want to thank you for all your support. Some of the content will be geared toward helping people develop processes so they can make better decisions faster.
Once we have a process in place we can improve our habits. As we improve our habits we’ll have more time for the deeper work.
