What if your pursuit of perfection is the biggest obstacle to your business growth?
While most service business leaders get trapped in endless planning and process refinement, Jacqueline Basulto has built SeedX into a powerhouse using her "incomplete circle" system that embraces imperfection and constant iteration. From turning junior employees into strategic thinkers who challenge leadership decisions, to building a culture of radical honesty that accelerates growth without destroying relationships, Jacqueline reveals why "good enough" execution consistently outperforms perfect planning. This conversation exposes the counterintuitive leadership philosophy that transforms one-time clients into long-term strategic partnerships—and why getting it wrong in the right way might be the fastest path to getting it right.
The Incomplete Circle System: Why Perfection Is Killing Your Progress
Forget everything you've been told about excellence. Jacqueline reveals her counterintuitive "incomplete circle" leadership approach that's driving explosive growth at SeedX. While competitors get stuck perfecting their processes, her team moves fast, learns faster, and leaves everyone else behind. The secret isn't in getting it right—it's in getting it wrong in the right way.
How to Turn Junior Employees Into Strategic Powerhouses
What if your newest hire could spot the flaw in your biggest strategy? Jacqueline has cracked the code on fostering critical thinking at every level of her organization. Her approach transforms order-takers into engaged strategic contributors who actively challenge decisions and drive improvements. The result? A team that thinks like owners, not employees.
Radical Honesty: The Feedback Culture That Most Leaders Are Too Scared to Build
SeedX's culture of radical honesty sounds brutal—but it's actually what creates unshakeable accountability and continuous improvement. Jacqueline breaks down how leaders and team members provide direct feedback to each other without destroying relationships or morale. This isn't about being harsh; it's about being honest in a way that accelerates growth.
The Client Relationship Strategy That Eliminates One-Hit Wonders
Tired of constantly hunting for new clients? Jacqueline's iterative, collaborative approach transforms SeedX from a campaign executor into a long-term strategic partner. Instead of delivering projects, they deliver outcomes. Instead of one-time engagements, they build relationships that compound over years. The shift in mindset changes everything.
The Co-Founder Dynamic That Shapes Billion-Dollar Thinking
Behind every great leader is usually another great leader. Jacqueline credits her co-founder and husband Justin as the thought partner who helped shape SeedX's revolutionary approach. She also reveals how she studies historical leaders' daily habits and decision-making processes to continuously evolve her own leadership style.
Ready to discover why "imperfect" execution beats perfect planning every time? This conversation reveals the leadership philosophy that's transforming how service businesses compete and win.
Learn more about Jacqueline Basulto over at Seedx. You can also connect with her on LinkedIn.
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